Wajer
Wajer Brand Experience
Wajer Brand ExperienceWajer Brand Experience
Overview
Wajer builds yachts ahead of their time. We built a total brand experience to make them timeless across brand, experience and campaign.
Signal
Decoding the Signal
Defining the Wajer difference
Wajer is an icon in the yachting industry, on a trajectory of growth. Recent expansions to the fleet range, experience hubs and service models left the legacy website unfit to connect and serve a consumer who expects nothing but the best.
An atomic brand audit evaluated everything from identity and content, to assets and touchpoints. Our assessment revealed an ignored truth, Wajer was selling a machine instead of a story.
ACTIVITES
→ Audience & category research
→ Social Listening
→ Brand & product immersion
→ Technical discovery
Senses
Designing for the sense
Inspire a lifestyle that Wajer unlocks
It was imperative that we design the right tonality into the online experience - guided by the development of a new identity system, the introduction of narrative-driven content and implementation of 3D technology we unlocked three experience shifts.
Activites
→ Audience & category research
→ Social listening
→ Brand & product immersion
→ Technical discovery
BRAND IDENTITY SYSTEM
An evolved brand identity system was developed to add more sophistication and maturity without losing our approachability. We introduced new typography, a refined colour palette and an updated art direction, together informing every touchpoint in Wajer's brand ecosystem.
3D CONTENT PIPELINE
The implementation of a bespoke 3D Content Pipeline unlocked a new paradigm for product storytelling, allowing Wajer to showcase their craft and innovation in richer detail and rethink their content strategy that was now less dependent on physical shoots.
LIFESTYLE ART DIRECTION
Working closely with the Wajer team we ensured a better balance between product and lifestyle, establishing an elevated art direction that shows the world beyond the yacht and inspires customers with the lifestyle that Wajer unlocks.
System
DEVELOPING THE SYSTEM
The new Wajer brand experience.
The new Wajer brand experience is built on a foundation of a connected design system and 3D content pipeline, informing every touchpoint in the experience ecosystem. From platform to campaigns, we’ve elevated the full Wajer brand experience.
The new Wajer.com
A brand platform with a powerful engine. Our headless solution with connected design system delivers a tailored brand experience, optimized for brand engagement and lead generation. The resulting platform effectively communicates Wajer’s dedication to creation, craft and care everywhere.
Model Launch Wajer 55
With our new 3D pipeline, Wajer no longer had to wait for a finished yacht to launch. We staged a phased pre-launch for the Wajer 55, starting with a teaser, followed by a preview site, a cinematic launch film, and a redesigned product page. A full social pack tied it all together, building interest and leads before the yacht even hit the water.
Shift
PARADIGM SHIFT
An experience ecosystem built to scale
The new Wajer.com redefined brand engagement: longer sessions, lower bounce, and a clear lift in interaction.
With smart landing pages and campaign mechanics, lead generation increased, selling out production for Wajer 55 for the next 18 months.
And with a CGI-first approach, Wajer cut down on costly shoots and events, enabling a more scalable approach to brand communications.
+34
%
User engagement has risen from 47% to 81%
+17
%
Session duration is up, now an average of 13:40
