Google
Experience Vision
Experience VisionExperience Vision
Overview
Grounded in research and exploration, we created a GStore experience vision that sparked curiosity, inviting customers to hold the Pixel and imagine what’s next.
Signal
Decoding the Signal
Pushing commerce from functional to unforgettable
Ecommerce today is over-optimized and under-inspired, leading to a sea of sameness. To reimagine what’s next, we audited GStore insights and best-in-class examples, explored emerging tech, and aligned with teams across marketing, product, tech, and retail to build a future-facing experience strategy.
ACTIVITES
→ AUDIENCE RESEARCH
→ expert interviews
→ IMMERSION SESSIONS
We found Google Store is more than a retail destination—it’s a pivotal touchpoint where shoppers discover and fall in love with Google. As products evolve and shopping behaviors shift, we needed to personalize how people discover, shop and connect.
Senses
Designing for the Senses
A call to adventure for the curious
We positioned Google Store as more than a place to shop—it’s a gateway into curiosity. The reimagined experience turns browsing into a journey, blending design and storytelling to showcase Google’s hardware and software in a way that feels personal, emotional, and relevant to their everyday lives.
ACTIVITES
→ Experience concept
→ Experience journey mapping
→ Brand design system
Interactive Features
Discover the power of your Pixel camera through immersive interactions like Night Sight and inspiring content from the Pixel community.
Product Storytelling
Discover each product with in-depth design stories, as told by Google’s designers and engineers.
Helpful Companion
Connect to GStore and find an answer to every question and a recommendation for every need with the magic of AI.
Welcome Kit + Team Pixel Content
Get introduced to your new Pixel through personalized How To's and get inspired by connecting with the Curious community.
System
Developing the System
An adventure-first brand ecosystem
We brought the vision to life with high-fidelity mockups across every key page and journey, showcasing how to personalize the experience for various audience segments. At the same time, we partnered with internal teams to shape technical direction and plan implementation—guiding the web architecture, CMS, and front-end toward delivering a more powerful, future-ready experience.
ACTIVITES
→ Feature roadmap
→ Implementation plan
Shift
Paradigm Shift
A transformational commerce experience vision driven by curiosity and connection
In partnership with Google, we crafted a bold new vision for GStore—more personalized, more emotional, and more connected than ever. This future-facing strategy is now driving their roadmap and shaping the next generation of product launches.
