Autonation
Gather
Gather
Overview
Everyday Journeys, Uninterrupted. Gather is reinventing the future of family mobility with a seamless, smart and connected vehicle management ecosystem.
Signal
Decoding the Signal
Modern family life runs on our phones, but car management has yet to catch up.
AutoNation set out to revolutionize car ownership for multi-car families. In the U.S, 72M households own 2 or more cars with multiple drivers, making management of the family fleet overly complex. No single solution addressed safety, maintenance, and multi-driver coordination—until now.
ACTIVITES
→ Consumer research on multi-vehicle households
→ User journey mapping and behavioral insights
→ Strategic positioning based on family needs
→ Automotive service landscape analysis
Through consumer research, we uncovered that families need peace of mind knowing their loved ones are safe on the road. We also found that car owners seek simplified access to trusted service providers for repairs and maintenance for all of the cars in their garage.
Senses
Designing for the Senses
A single tool to manage vehicle safety, maintenance and servicing.
Together with AutoNation, we created Gather—a first-of-its-kind platform designed to simplify car ownership for multi-car families. Focused on heads of household, it streamlines vehicle management with easy, stress-free solutions that bring peace of mind.
ACTIVITES
→ Brand identity
→ Product design
→ UX, UI & interaction design
Digital First Brand Identity
Aptly named “Gather,” the brand identity unites themes of mobility, a logo inspired by America’s highways, and a strong sense of humanity—expressed through an empathetic, proactive voice; a bold, humanist typeface; a bright yet earthy color palette; and a natural, candid photography style.
Real-Time Status Updates
Opt-in to the family map, get arrival notifications, and monitor driving habits like speeding, phone usage, or harsh braking.
Your Garage
Get real-time updates on tire pressure, fuel, and service alerts for every car in your household in one central spot.
service + Maintenance
Find, compare, and book with trusted service providers nearby. Keep all of your maintenance records together.
System
DEVELOPING THE SYSTEM
A car maintenance ecosystem built from scratch.
Beyond the app, we connected AutoNation with their customers through service and sales marketplaces giving them the tools to quickly book a service, or gain insight into their resale value.
Activities
→ Prototyping
→ User testing
→ Prioritization workshops
→ Continuous iteration
Design System
A flexible design system creates consistency, efficiency, and scalability across brand’s digital channels
Website
System foundations are adapted to respect platform-specific guidelines and behaviors for web and marketing applications.
Sales Marketplace
Find out what your car is currently worth, create a shareable listing, accept offers and manage the final transaction, all with Gather.
Shift
PARADIGM SHIFT
Keep the family moving forward, safely
Gather is a first-of-its-kind app that makes family mobility smarter and easier. It gives families the tools to stay safe, informed, and connected with real-time updates, helpful AI insights, and intuitive design. AutoNation turns the chaos of multi-car ownership into one simple, seamless experience.
